Business/2009
Best Global Brands 2009
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2009. 9. 21. 13:00
In 2009, the Top Brands Endure
It has been a tough year, but the brands topping the 2009 BusinessWeek/Interbrand list of Best Global Brands have managed to weather the storm admirably. Here, find out more about the strategies of all 100 brands on the list, from Campbell's, slipping in at No. 100, to this year's No. 1, Coca-Cola.
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The recession has presented marketing executives around the world with the toughest test of their careers. Some brands have prospered amid the hard times—or at least held their own. Others have slipped a surprising number of places on our ninth annual ranking, compiled by consultancy Interbrand. But for seven brands, impressive performances saw them race up the charts to take their place on this year's list. Here are the numbers behind the rankings.
- BusinessWeek September 17, 2009,
The recession has presented marketing executives around the world with the toughest test of their careers. Some brands have prospered amid the hard times—or at least held their own. Others have slipped a surprising number of places on our ninth annual ranking, compiled by consultancy Interbrand. But for seven brands, impressive performances saw them race up the charts to take their place on this year's list. Here are the numbers behind the rankings.
Rank 2009![]() |
Rank 2008![]() |
Employer![]() |
2009 Brand value ($millions) ![]() |
2008 Brand value ($millions) ![]() |
Percent change (%) ![]() |
Country of Ownership![]() |
1 | 1 | Coca-Cola | 0.03 | U.S. | ||
2 | 2 | IBM | 0.02 | U.S. | ||
3 | 3 | Microsoft | -0.04 | U.S. | ||
4 | 4 | GE | -0.1 | U.S. | ||
5 | 5 | Nokia | -0.03 | Finland | ||
6 | 8 | McDonald's | 0.04 | U.S. | ||
7 | 10 | 0.25 | U.S. | |||
8 | 6 | Toyota | -0.08 | Japan | ||
9 | 7 | Intel | -0.02 | U.S. | ||
10 | 9 | Disney | -0.03 | U.S. | ||
11 | 12 | Hewlett-Packard | 0.02 | U.S. | ||
12 | 11 | Mercedes-Benz | -0.07 | Germany | ||
13 | 14 | Gillette | 0.04 | U.S. | ||
14 | 17 | Cisco | 0.03 | U.S. | ||
15 | 13 | BMW | -0.07 | Germany | ||
16 | 16 | Louis Vuitton | -0.02 | France | ||
17 | 18 | Marlboro | -0.11 | U.S. | ||
18 | 20 | Honda | -0.07 | Japan | ||
19 | 21 | Samsung | -0.01 | S. Korea | ||
20 | 24 | Apple | 0.12 | U.S. | ||
21 | 22 | H&M | 0.11 | Sweden | ||
22 | 15 | American Express | -0.32 | U.S. | ||
23 | 26 | Pepsi | 0.03 | U.S. | ||
24 | 23 | Oracle | -0.01 | U.S. | ||
25 | 28 | Nescafe | 0.02 | Switzerland | ||
26 | 29 | Nike | 0.04 | U.S. | ||
27 | 31 | SAP | -0.01 | Germany | ||
28 | 35 | Ikea | 0.1 | Sweden | ||
29 | 25 | Sony | -0.12 | Japan | ||
30 | 33 | Budweiser | 0.03 | Belgium | ||
31 | 30 | UPS | -0.08 | U.S. | ||
32 | 27 | HSBC | -0.2 | Britain | ||
33 | 36 | Canon | -0.04 | Japan | ||
34 | 39 | Kellogg's | 0.07 | U.S. | ||
35 | 32 | Dell | -0.12 | U.S. | ||
36 | 19 | Citi | 0.49 | U.S. | ||
37 | 37 | JPMorgan | -0.11 | U.S. | ||
38 | 38 | Goldman Sachs | -0.1 | U.S. | ||
39 | 40 | Nintendo | 0.05 | Japan | ||
40 | 44 | Thomson Reuters | 0.01 | Canada | ||
41 | 45 | Gucci | -0.01 | Italy | ||
42 | 43 | Philips | -0.02 | Netherlands | ||
43 | 58 | Amazon | 0.22 | U.S. | ||
44 | 51 | L뭀real | 0.03 | France | ||
45 | 47 | Accenture | -0.03 | U.S. | ||
46 | 46 | eBay | -0.08 | U.S. | ||
47 | 48 | Siemens | -0.08 | Germany | ||
48 | 56 | Heinz | 0.09 | U.S. | ||
49 | 49 | Ford | -0.11 | U.S. | ||
50 | 62 | Zara | 0.14 | Spain |
- BusinessWeek September 17, 2009,