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    <title>Zero Sum Game</title>
    <link>https://supremacy.tistory.com/</link>
    <description></description>
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    <pubDate>Wed, 27 May 2026 02:58:47 +0900</pubDate>
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      <title>Zero Sum Game</title>
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      <link>https://supremacy.tistory.com</link>
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    <item>
      <title>Case Study: ING&amp;rsquo;s merger of two subsidiaries</title>
      <link>https://supremacy.tistory.com/1392</link>
      <description>The storyIn April 2007 the board of ING Group decided to merge its two autonomous subsidiaries, Postbank and ING Bank. Fierce competition in the banking industry and rapid technological developments had led to new customer demands, including call centres,..</description>
      <category>Some advice for me</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1392</guid>
      <comments>https://supremacy.tistory.com/1392#entry1392comment</comments>
      <pubDate>Tue, 9 Jul 2013 10:03:24 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: EDS&amp;rsquo;s merger with AT Kearney</title>
      <link>https://supremacy.tistory.com/1391</link>
      <description>The storyIn 1995, Electronic Data Systems, the US information technology services group, bought AT Kearney, the global strategy consultancy in a deal worth $596m. The acquisition of a hugely successful management consultancy by a global IT group was unpre..</description>
      <category>Some advice for me</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1391</guid>
      <comments>https://supremacy.tistory.com/1391#entry1391comment</comments>
      <pubDate>Tue, 9 Jul 2013 10:03:12 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Establishing a pan-African bank</title>
      <link>https://supremacy.tistory.com/1390</link>
      <description>The storyEcobank Transnational was set up in 1985 under the aegis of the Federation of West African Chambers of Commerce by 1,200 shareholders. These mostly consisted of individuals from 14 West African countries but the main one was the Ecowas (Economic ..</description>
      <category>Some advice for me</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1390</guid>
      <comments>https://supremacy.tistory.com/1390#entry1390comment</comments>
      <pubDate>Tue, 9 Jul 2013 10:02:54 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Li-Ning lost out to foreign rivals in China</title>
      <link>https://supremacy.tistory.com/1384</link>
      <description>The storyGymnast Li Ning became a Chinese hero in 1984 when he won six medals at the Los Angeles Olympics, the country’s first appearance at a summer games in 32 years. By 1990 he had set up his own sportswear company, Li-Ning. It was an immediate hit, an..</description>
      <category>Some advice for me</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1384</guid>
      <comments>https://supremacy.tistory.com/1384#entry1384comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:56:38 +0900</pubDate>
    </item>
    <item>
      <title>유망기술 선점 위해서는 전략적 가치평가 중요하다</title>
      <link>https://supremacy.tistory.com/1385</link>
      <description>오픈 이노베이션 활동의 핵심은 초기 유망기술을 선점하여 경쟁력 있는 제품과 사업을 창출하는 것이다. 초기 유망기술 선점을 위해서는 
경제적 가치평가보다 전략적 가치평가가 더 중요하다. 전략적으로 가치 있는 기술을 제대로 선별/확보하기 위해서는 공통 
언어(Common language) 역할을 하는 평가 프로세스, 유망기술을 한눈에 알아보는 통찰력 있는 조직, 새로운 시도와 
어려운 일에 과감히 도전하는 Risk taking 문화가 필요하다.&amp;nbsp;
..</description>
      <category>Some advice for me</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1385</guid>
      <comments>https://supremacy.tistory.com/1385#entry1385comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:56:29 +0900</pubDate>
    </item>
    <item>
      <title>First Mover 전략의 핵심은 역동성</title>
      <link>https://supremacy.tistory.com/1388</link>
      <description>최근 지속 성장을 추구하는 기업은 물론이고 창조경제를 지향하는 국가 차원에서도 ‘퍼스트 무버’가 화두가 되고 있다. 퍼스트 무버 
이점의 기반마저 흔들리고 있는 21세기 경영환경에서 기업들은 지키는 마켓리더가 아닌, 움직이는 마켓리더를 지향해야 한다.&amp;nbsp;
‘강남스타일’과 ‘젠틀맨’의 연이은 세계적 히트로 월드 스타가 된 가수 싸이(PSY). 싸이는 과연 퍼스트 무버(First
 Mover)일까? 비트 강한 클럽풍의 댄스 음악, B급 문화, K팝의..</description>
      <category>Some advice for me</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1388</guid>
      <comments>https://supremacy.tistory.com/1388#entry1388comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:41:03 +0900</pubDate>
    </item>
    <item>
      <title>작은 아이디어를 연결하여 혁신을 만드는 기업들</title>
      <link>https://supremacy.tistory.com/1387</link>
      <description>‘거인의 어깨 위에 서 있는 소인’이라는 말이 있다. 라틴어에서 유래된 말로서 현재의 모든
 발전은 과거 누군가의 연구와 업적에 기반하고 있다는 의미로 해석 가능하다. 작은 소인일지라도 거인의 어깨 위에 오르면 거인보다 더
 멀리 볼 수 있다. 시장을 선도한 혁신적인 아이디어 밑에는 기업이 오랜 시간 쌓아온 knowledge, skills과 다른 
아이디어들이 있었다. 다듬어지지 않은 거칠고 엉뚱한 상상들이 기업의 knowledge, skills에 바탕..</description>
      <category>Some advice for me</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1387</guid>
      <comments>https://supremacy.tistory.com/1387#entry1387comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:40:01 +0900</pubDate>
    </item>
    <item>
      <title>시장을 선도하던 기업이 무너지는 이유</title>
      <link>https://supremacy.tistory.com/1386</link>
      <description>해당 산업을 리드하는 선도기업은 일반적으로 뛰어난 브랜드 인지도, 양질의 제품, 명성 등에 기반하여 매출과 이익을 독차지할 가능성이
 높다. 하지만 아이러니하게도 시장을 선도하던 기업들 역시 경쟁우위를 잃고 쇠퇴하는 경우가 다반사로 발생한다. 실제 Fortune
 America 500으로 1990년도에 선정된 기업 중 2010년까지 500대 기업에 머문 기업은 약 24%에 불과한 것으로 
나타나고 있다.&amp;nbsp;
선도기업들이 위기에 빠지는 원인을 살펴..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1386</guid>
      <comments>https://supremacy.tistory.com/1386#entry1386comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:38:28 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Using digital to explain a product</title>
      <link>https://supremacy.tistory.com/1383</link>
      <description>The storyHiperbaric, a company of about 50 employees based in Burgos, Spain, is one of the world’s leading manufacturers of high-pressure processing (HPP) machines for the food industry. This is a relatively new technology that allows companies to extend ..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1383</guid>
      <comments>https://supremacy.tistory.com/1383#entry1383comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:22:36 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Social commerce strategies</title>
      <link>https://supremacy.tistory.com/1382</link>
      <description>The storyWishbuuk is a Facebook application which was created after Fnac, the French books and music retailer, approached Flash2Flash digital, a marketing agency, for help introducing its brand into social networks. While marketing agencies such as Flash2..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1382</guid>
      <comments>https://supremacy.tistory.com/1382#entry1382comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:20:05 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Dearth of orders gave birth to Medneo</title>
      <link>https://supremacy.tistory.com/1381</link>
      <description>The storyIn 2010, André Glaron, Matthias Issing and Nicolas Weber were executives at a large multinational healthcare company based in Germany. The organisation was developing, producing and selling premium magnetic resonance imaging machines to hospitals..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1381</guid>
      <comments>https://supremacy.tistory.com/1381#entry1381comment</comments>
      <pubDate>Tue, 18 Jun 2013 12:18:15 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Engaging with a company&amp;rsquo;s users</title>
      <link>https://supremacy.tistory.com/1379</link>
      <description>The storyWidely seen as the acme of Italian style, tradition and performance in motorcycle design and manufacturing, Ducati has nevertheless often struggled to transform fame and fans into sales. By 1996 the company was on the verge of bankruptcy and had ..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1379</guid>
      <comments>https://supremacy.tistory.com/1379#entry1379comment</comments>
      <pubDate>Wed, 15 May 2013 15:04:46 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Bavaria&amp;rsquo;s mix of tradition and innovation</title>
      <link>https://supremacy.tistory.com/1378</link>
      <description>The storyFounded in 1680, Netherlands-based Bavaria is one of Europe’s oldest family-owned beer producers. It has a reputation for operating efficiency and brewing knowhow but by 2007, as its main western European markets matured and the global industry c..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1378</guid>
      <comments>https://supremacy.tistory.com/1378#entry1378comment</comments>
      <pubDate>Tue, 7 May 2013 09:13:23 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Maple Leaf Food&amp;rsquo;s response to a crisis</title>
      <link>https://supremacy.tistory.com/1377</link>
      <description>The storyMaple Leaf Foods is one of the leading food processing companies in Canada, where many of its processed meat brands are household names. The company also supplies restaurants and hotels.The challengeOn August 12 2008 management became aware of a ..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1377</guid>
      <comments>https://supremacy.tistory.com/1377#entry1377comment</comments>
      <pubDate>Tue, 7 May 2013 09:11:30 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Ikea finds local solutions for local issues</title>
      <link>https://supremacy.tistory.com/1376</link>
      <description>The storyWith more than 5m visitors a year, Ikea’s Xu Hui store in Shanghai is one of the Swedish retail chain’s 10 best revenue generators worldwide, although the average spend per customer is relatively low. The smallest of its 11 stores in China, its c..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1376</guid>
      <comments>https://supremacy.tistory.com/1376#entry1376comment</comments>
      <pubDate>Tue, 7 May 2013 09:09:05 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Assessing a start-up opportunity</title>
      <link>https://supremacy.tistory.com/1375</link>
      <description>The storyIn the mid-1980s, Peter Cooperstein was living in northern California and felt frustrated at being unable to find the kind of high-quality, thin-crust pizza that he had grown up with on the US east coast. He even gave up eating pizza altogether.H..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1375</guid>
      <comments>https://supremacy.tistory.com/1375#entry1375comment</comments>
      <pubDate>Tue, 7 May 2013 09:08:32 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Innovation in a competitive sector</title>
      <link>https://supremacy.tistory.com/1373</link>
      <description>The storyFor the 2009 Formula One season, a new set of rules on the design of the cars was introduced by motorsport’s world governing body, the FIA (Fédération Internationale de l’Automobile). The new rules included an option to implement a new energy-eff..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1373</guid>
      <comments>https://supremacy.tistory.com/1373#entry1373comment</comments>
      <pubDate>Tue, 9 Apr 2013 08:42:39 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: How Haier handled foreign traditions</title>
      <link>https://supremacy.tistory.com/1371</link>
      <description>The storyFounded in China in the mid-1980s by Zhang Ruimin, after he was appointed to run a refrigerator plant in Qingdao, Haier has become one of the country’s leading brands. It designs, makes and sells home appliances such as refrigerators and washing ..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1371</guid>
      <comments>https://supremacy.tistory.com/1371#entry1371comment</comments>
      <pubDate>Sat, 6 Apr 2013 09:24:18 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: MV Agusta&amp;rsquo;s turnround strategy</title>
      <link>https://supremacy.tistory.com/1370</link>
      <description>The storyIn August 2010 Claudio Castiglioni, a motorcycle aficionado and serial entrepreneur, bought back the iconic Italian motorcycle brand MV Agusta from Harley-Davidson. It was the third time in 20 years he had owned MV Agusta, a high-end brand that e..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1370</guid>
      <comments>https://supremacy.tistory.com/1370#entry1370comment</comments>
      <pubDate>Sat, 6 Apr 2013 09:23:15 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Volkswagen builds its brand in China</title>
      <link>https://supremacy.tistory.com/1367</link>
      <description>The storyAs early as the 1980s, stirrings of economic reform in China encouraged Volkswagen’s senior managers to identify the country as a future growth market for passenger cars. They decided to establish sales and production in the country as soon as po..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1367</guid>
      <comments>https://supremacy.tistory.com/1367#entry1367comment</comments>
      <pubDate>Wed, 13 Mar 2013 15:09:47 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Toyota&amp;rsquo;s gamble on the Prius</title>
      <link>https://supremacy.tistory.com/1366</link>
      <description>The storyIn 1993 the US administration of President Bill Clinton announced an initiative to encourage the development of vehicles with much greater fuel efficiency. The Partnership for the Next Generation of Vehicles invited American automotive companies ..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1366</guid>
      <comments>https://supremacy.tistory.com/1366#entry1366comment</comments>
      <pubDate>Wed, 13 Mar 2013 15:08:46 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: How a publisher exploited a bestseller</title>
      <link>https://supremacy.tistory.com/1365</link>
      <description>The storyIn 2007, the enthusiasm of China’s white-collar workers for novels set in the modern workplace led Beijing Booky Publishing, now CS-Booky, to invite a blogger to turn her writing into a novel. A Story of Lala’s Promotion was published as a fashio..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1365</guid>
      <comments>https://supremacy.tistory.com/1365#entry1365comment</comments>
      <pubDate>Wed, 13 Mar 2013 15:08:18 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: How an outsider institutes change</title>
      <link>https://supremacy.tistory.com/1363</link>
      <description>The storyIn 1998, Gary Loveman left teaching at Harvard Business School to take up the role of chief operating officer at Harrah’s Entertainment (now Caesars Entertainment), the US casino operator. Mr Loveman, who had earlier undertaken some consulting an..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1363</guid>
      <comments>https://supremacy.tistory.com/1363#entry1363comment</comments>
      <pubDate>Tue, 19 Feb 2013 11:19:48 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: If P&amp;amp;C&amp;rsquo;s improved staff performance</title>
      <link>https://supremacy.tistory.com/1362</link>
      <description>The storySweden’s If P&amp;amp;C Insurance is one of Scandinavia’s leading insurance companies, with revenues of SEK37bn ($5.7bn) across 11 countries. The challengeDuring a strategic review, If’s executives noticed varying levels of performance across differe..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1362</guid>
      <comments>https://supremacy.tistory.com/1362#entry1362comment</comments>
      <pubDate>Tue, 19 Feb 2013 11:16:00 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Creating a global operation</title>
      <link>https://supremacy.tistory.com/1361</link>
      <description>The storyCo-founded in 1982 by Fadi Ghandour, Jordan-based Aramex started out by delivering packages across the Middle East on behalf of global express delivery and logistics companies. Aramex thrived by aggregating the bigger companies’ small volumes of ..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1361</guid>
      <comments>https://supremacy.tistory.com/1361#entry1361comment</comments>
      <pubDate>Thu, 7 Feb 2013 10:23:30 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: When expertise is applied in a new field</title>
      <link>https://supremacy.tistory.com/1360</link>
      <description>The storyNovartis, the Swiss healthcare company, is one of the world’s biggest makers of anti-malaria drugs. Through its Novartis Malaria Initiative, it has provided more than 500m Coartem treatments at cost to help make the drug available to people who c..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1360</guid>
      <comments>https://supremacy.tistory.com/1360#entry1360comment</comments>
      <pubDate>Thu, 7 Feb 2013 10:19:39 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: Microsoft Lync&amp;rsquo;s bottom-up restructure</title>
      <link>https://supremacy.tistory.com/1359</link>
      <description>The storySoftware is developed at Microsoft through a carefully orchestrated process involving lots of skilled people: the Windows 8 Operating System was reported to involve 35 different development teams of 25-40 people each, for example.As director of t..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1359</guid>
      <comments>https://supremacy.tistory.com/1359#entry1359comment</comments>
      <pubDate>Thu, 7 Feb 2013 10:16:07 +0900</pubDate>
    </item>
    <item>
      <title>Case Study: How to build a low-cost brand</title>
      <link>https://supremacy.tistory.com/1358</link>
      <description>The storyBharti Airtel was founded in 1995 in order to enter the mobile phone market opened up by India’s deregulation of telecommunications. It was aimed at rural and poor families who had no access to phone services and, with an average per capita incom..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1358</guid>
      <comments>https://supremacy.tistory.com/1358#entry1358comment</comments>
      <pubDate>Tue, 15 Jan 2013 20:28:52 +0900</pubDate>
    </item>
    <item>
      <title>The Case Study: Developing a salesforce in China</title>
      <link>https://supremacy.tistory.com/1357</link>
      <description>The storyWhen Mary Kay Ash set up her eponymous cosmetics company in Texas in 1963, her intention was that its “independent beauty consultants”, as the salesforce are known, could combine earning their own living with family life. They would sell products..</description>
      <category>Business</category>
      <category>Mary kay</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1357</guid>
      <comments>https://supremacy.tistory.com/1357#entry1357comment</comments>
      <pubDate>Wed, 9 Jan 2013 11:10:42 +0900</pubDate>
    </item>
    <item>
      <title>The Case Study: Atlassian&amp;rsquo;s crowdsourced model</title>
      <link>https://supremacy.tistory.com/1356</link>
      <description>The storyAtlassian, a 10-year-old Australian company that makes project management tools for software developers, adopted a policy of transparency from the outset. One of its slogans is “Open company, no bullshit”. Customers are even encouraged to provide..</description>
      <category>Business</category>
      <author>supremacy</author>
      <guid isPermaLink="true">https://supremacy.tistory.com/1356</guid>
      <comments>https://supremacy.tistory.com/1356#entry1356comment</comments>
      <pubDate>Tue, 18 Dec 2012 11:28:26 +0900</pubDate>
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